Like social networking for marketers or web 2.0 for interactive gurus, sustainability is the buzzword constantly heard resounding through the halls of design. Though designers seem to overwhelmingly agree on the importance of sustainability (87% according to AIGA), many point out the lack of a framework for integrating sustainability into all the daily aspects of design.
To remedy the need for a collection of theories, actionable steps and cultural links for designers to work with, the AIGA Center for Sustainable Design rolled out The Living Principles for Design at the Make/Think: AIGA Design Conference in Memphis on Friday, October 9th.
To put it in their own words: “Created by the AIGA Center for Sustainable Design (CFSD), The Living Principles for Design were born out of the design profession's need for an aspirational and actionable framework that provides designers and their clients with a common understanding of the core facets of sustainability and enables them to take action. Its ongoing development is dependent on the contributions of the design community at large.”
Viewing design as a powerful catalyst for change on a local and global scale, The Living Principles for Design recognize the link between environmental protection, social equity, economic health and cultural vitality and provide a foundation to guide (and inspire) intentional, benevolent action through design.
Learn about The Living Principles, check out the framework and contemplate the interactive genealogy. (And, of course, let us know your thoughts. . . as the creators of the principles state, this is an evolutionary shift that will continue to take shape; we’d love to hear your ideas, reactions, thoughts and even questions. . . ).