On Friday I was honored to speak at the sold out inaugural
AIGA Hive event, a forum to discuss the value of the relationship
between Design + Technology. Having managed cross functional teams for
over 20 years, from pre-web to dot com to dot bomb to today, I’ve seen design
and technology merge (and sometimes submerge) in an ongoing struggle to trust
and respect one another’s contribution to collaboration.
I have always thought that “creative” was a tribe in and of
itself, often misunderstood with a particular set of rituals, omens, instincts,
and even tribal costume. And I have seen the creative tribe go to war with the
developer tribe over the years, but I’ve never really been sure what the war
was over – or about. I think that now more than ever, the various tribes that
make up our industry are communicating, speaking similar (although maybe with a
slightly different dialect) languages, and collaborating as we band together in
our hunt for innovation.
But not everyone at Hive agreed with that premise. What do
you think? Are design and development a single tribe, two factions of a single
tribe, or two entirely different tribes? And which breeds more innovation?
Collaboration or competition?