Filter helped AT&T’s in-house design team successfully tackle their demanding image production workload.
Experiencing challenges with workflow and critical deadlines, AT&T needed to streamline throughput while enhancing asset quality.
Filter built a scalable team to handle routine production tasks, reducing costs and freeing AT&T’s internal designers for other work.
Our customized strategy offset AT&T’s normal workflow by 20% – and even more during business spikes.
AT&T’s mission is to connect people with their world, everywhere they live, work and play – and to do it better than anyone else. Constantly rolling out new products, the company relies on high-quality, high-volume marketing content that showcases their offerings and engages their audience. And when it comes to persuading customers to take a closer look, AT&T knows a great picture is worth a thousand words. Based in Austin, Texas, AT&T’s in-house design team produces graphics and imagery for the company’s catalog of U.S. web and mobile sites. Demand for the design team's services fluctuates dramatically around holidays and product launches, presenting serious challenges with workflow and critical deadlines. Some of AT&T's hardware partners do not release images of new devices until launch, requiring the design team to size, process and upload hundreds of images in a matter of hours. AT&T needed a way to systematize and improve this workflow – and they needed it fast.
The Filter team conducted a deep dive into the AT&T design group's processes in order to create a truly customized plan of action. Through onsite interviews and research, Filter gained a detailed understanding of the group's platforms and infrastructure, then mapped that learning against best practices. One of our key findings was AT&T’s senior designers' time could be better spent designing banners, marquees, advertisements and similar "hero" images. At the time, these high-level creatives were burdened with the details of image production – a less-than-ideal allocation of time and resources. Fortunately, Filter had a solution: offloading routine production tasks to a dedicated team of professional freelancers. Using our proven approach to job placement – one that centers around matching “skill to task” - we assembled a team of image production experts with the ideal qualifications for this work. With Filter's team handling the nitty-gritty, AT&T’s senior designers could now spend more time on their creative projects. Our team’s production-oriented assignments included processing, sizing, and uploading of images to AT&T's Spanish-language sites. No matter the task, AT&T counted on our team to get the job done correctly, efficiently and in alignment with their brand.
"The AT&T team was looking for increased throughput and enhanced quality of assets," says Don Olson, Filter's Director of Managed Teams. "And we delivered that, offsetting their normal workflow by 20%, and even more during promotions and holiday periods." With Filter, AT&T payed only for the assistance they needed. Olson explains: "When the work comes in, the clock starts. When it's done, the clock stops. Filter offers the ability to scale and match skills to tasks, which has allowed AT&T to better manage their budget." Through this partnership, AT&T gained access to an expert design team that mastered their specific platforms and infrastructure. With a consistent, established program in place – and the capacity to meet changing demand in a matter of hours – our partnership brought AT&T one step closer to achieving its goal of global connectivity.