Filter helps MSN produce a steady supply of compelling images for its 24/7 news operation.
MSN needed to increase the speed of its photo editing operations while also meeting demanding standards for image quality.
Our team of photo editing experts acquires, licenses, sizes and optimizes upwards of 12,000 images per month.
Filter has facilitated a 36% reduction in cost-per-image and a 25% increase in overall productivity over time.
MSN is one of the top 100 websites in the world, with more than 415 million visits worldwide each month. This robust news operation requires a nonstop supply of images to accompany a vast range of stories and features. Microsoft photo editors are responsible for ensuring that compelling photography leads the editorial content featured in their apps, on their homepage, and in entry points such as MSN News, Money and Sports. In addition to sheer volume, MSN also had to meet increasingly demanding standards for image quality. Kathy Henwood, Content Project Manager for Microsoft, explains: “Over the years, the requirements, technology and workflows have changed dramatically. The work requires photo editors to meet many quality bars: content that is relevant and engages users, crisp images that meet the size requirements of the site, and a license that is Microsoft-compliant.” Struggling to accommodate this intense workload, MSN approached Filter for assistance. They asked us to develop a 24/7 newsroom to help cover national, world and breaking news. To accomplish this, we would need a team of fast-moving and news-savvy photo editing experts – deployed through a flexible, scalable and affordable model. And for over ten years, we’ve been delivering just that.
As with all of Filter’s managed team solutions, the success of this program is ultimately driven by the people behind it. Filter’s carefully vetted team boasts 53 years of collective experience editing photos on the specific platform MSN uses. Their impressive photojournalism backgrounds include experience with organizations such as Time, National Geographic and The Washington Post. Members of this team frequently interact directly with the client, optimizing communication and adding significant value. Working in collaboration with our MSN partners, Filter has designed and sustained a highly effective program to streamline the acquisition and processing of images. Filter’s photo editors work alternating shifts in New York and Seattle, acquiring, licensing, sizing and optimizing images for all of MSN’s channel partners. Not only has our work increased productivity; through our Price Per Image (PPI) model, we’ve also enabled MSN to avoid unnecessary costs by paying only for the images they need. The Filter team sources roughly 12,000 images per month via providers such as AP, Reuters, Getty and USA Today. For images that are automatically uploaded and cropped via MSN’s content management system, the Filter team often adds slide shows or photo collections with the goal of improving user experience.
We’re proud to play an integral role in supporting MSN’s world-class news operation. From a business perspective, it’s been a highly time- and cost-saving partnership: Filter’s PPI model has resulted in a 36% reduction in cost per-image, and a 25% increase in overall productivity over time. “The team at Filter delivers on time and works with us to meet Microsoft’s budget requirements,” Henwood says. “Over the years, the team has contracted and expanded as our business needs change. I have always been impressed with the people Filter hires – high-caliber professionals, a sense of humor to get through crazy shifts in the newsroom, and limitless creativity. MSN has had a long and positive experience working with an outsourced team managed by Filter."