The apparel company must update its sites constantly – across 60 countries and in 25 languages – while effectively managing extreme content volume fluxes due to seasonality and events.
The company needed an expert content publishing team who could scale quickly to augment their in-house capabilities as needed.
Filter built and continues to manage a team of content publishing experts, facilitating quick and accurate publishing that can expand and contract depending on demand.
By developing a comprehensive workflow package that is highly scalable and easy to track, Filter has increased the speed, throughput and quality of the company's content publishing operations.
Inspiring every athlete in the world is no small task – but for this leading Pacific Northwest-based sporting apparel company, it’s daily business. A key part of fulfilling this promise is keeping its digital presence in top shape by delivering a high volume of compelling, on-brand content to its markets around the globe. But like any champion, the company had some hurdles to overcome. The company's content publishing work is all funneled through the Commerce team's Center of Excellence (COE), a resource created to centralize web content production activities, streamline processes, and enable groups company-wide to participate and own their content. The problem? An extremely high volume of work flowing to the COE, particularly during busy seasons and events in the world of sports. The company must update its sites constantly – in 60 countries and 25 languages. Demand for the COE's help became so intense that the apparel maker began looking for an outside content publishing partner to augment its in-house capabilities. With the same creativity it uses to solve problems for today’s athletes, the company sought out a fresh way to tackle this challenge. They enlisted Filter – and together, we’ve formed a winning team.
For this project to succeed, we knew it would be crucial to have an intimate understanding of the tools and procedures the company’s in-house teams were using. That’s why we kicked things off by sending a team of expert content publishers to the client’s campus to watch, listen and learn. Our due diligence enabled us to design a solution that would complement and enhance the company’s existing processes. In addition to immersing us in the details of the company’s content publishing ecosystem, this groundwork helped us identify professionals who would be exceptional fits in terms of both workflow and culture. As always, our Talent Management team focused on matching the right people to the right roles – optimizing ramp-up speed, productivity and group dynamics. Sure enough, our hand-picked content publishing team hit the ground running, performing each task quickly, accurately, and in adherence to the company’s uncompromising standard of quality. And as workload fluctuated throughout the year, our team nimbly scaled up and down right along with it. The apparel maker now had the support it had been looking for: a pool of top-tier content publishing experts ready to spring into action on an as-needed basis. This flexible strategy gave the company the ability to bolster its in-house capacity when it needed to – and avoid extra costs when it didn’t. But our solution didn’t stop there: Filter’s process architects identified even more ways to increase efficiency and lower costs. We provided a competitive price-per-unit cost structure, as well as custom reporting methodology to demonstrate cost savings and pinpoint areas that might benefit from process changes.
Company executives say they see Filter as an extension of their internal team, not as an outside vendor – a testament to the seamlessness with which we’ve integrated with their people and processes. Their in-house teams enjoy working with us because we’re fast, inexpensive and diligent in our quest to catch and correct errors. Beyond their technical mastery, our content publishers have a strong grasp of the company’s unique brand and aesthetic – and it shows. We’ve adapted easily to the company’s individual team styles, understanding that teams don't necessarily want to be shoehorned into a particular template, typeface or look. Filter has become a trusted partner to the company, providing a comprehensive workflow package that is highly scalable and easy to track. We track metrics such as Key Performance Indicators (KPIs), reporting back to the company not just on Filter's performance, but on the company's as well. Filter has even created training materials to support the workflow package, as well as unique styles and templates that are simple to use. Filter’s strategy continues to offer the company reliable, on-demand access to a content publishing team with the agility to handle quick-turn, high-volume initiatives as well as regional needs and other platform support.
Two years into our successful partnership, Filter is using its proven managed team approach to assist the apparel maker with a number of different content-related initiatives. The company regularly funnels new projects to Filter, including many that do not originate in the company's Center of Excellence. Filter is now assisting with creative and image asset production as well. We’re thrilled to continue building on our strong relationship with this global leader. Together, we’re ready to keep going for the gold every day.