As business leaders become ever more intentional about defining their companies’ values, diversity and inclusion are some of the biggest factors on their minds. In addition to their internal drive to do what’s right, they know that diversity is good for business, that it creates better products, and that it’s an important draw for the in-demand talent they want on their teams. 56% of companies say they “strongly believe” that diversity is directly linked to innovation, and throughout the industry we're seeing a push to leverage a wider range of ideas and perspectives.
AI continues to see rapid growth in the digital marketing and design world, as an expanding range of companies harness machine learning to streamline and enhance their user experiences. 68% of CMOs report that their companies are currently using AI technology or are planning for business in the AI era — and they appear to be on the right track, with experts predicting that AI will enable 38% profit gains by 2035.
Sam McRoberts has helped leading brands like HTC, Microsoft, Nokia and Getty Images optimize ROI, conversions and customer engagement, and in this interview we had the opportunity to find out how. Check out Sam’s insights on the challenges today’s marketing teams are wrestling with, and how they can bring their tools, teams and strategies up to speed with today’s marketing landscape.
UX-related questions are virtually endless in the fast-developing space of Artificial Intelligence, especially in emerging areas such as voice recognition that leave the familiarity of the screen behind. With no template for how these experiences should look, sound and feel, UX Researcher and Filterati Hannah Sherwood explains, it’s the principles of UX that will pave this uncharted path with usability, accessibility and effective storytelling.
The explosion of apps in the last 6 to 7 years has dramatically increased the number of user experiences and platforms we interact with in our daily lives, creating an overwhelming demand for UX talent. But though companies have more and more UX positions to fill, many are struggling to place the right people at the right times. Strategists, analysts, designers, researchers — with so many UX-related titles being used, we still see a lot of confusion about who does what.
In today’s crowded marketplace, the pressure is on for product owners. Successfully developing a new product, or iterating on an existing one, is no easy task, especially with many teams facing tighter budgets, shorter timelines and limited in-house capacity. As a result we’re seeing many companies turn to one of two solutions: short-cutting steps in the development process (yikes, don’t do that), or, more often, combining closely integrated skills — frequently UX and Visual Design — into a single role.
Spooky slowdowns. Blood-chilling blind spots. Disproven ideas rising from the grave. With the stakes so high when it comes to UX, and plenty of room for missteps along the way, it’s enough to give digital marketing and design companies quite a scare.
Today’s organizations face a balancing act when it comes to executing successful digital marketing and design initiatives. With an increasing amount of content to concept, produce and disseminate—at lightning speed, and across multiple channels—it can feel nearly impossible to also meet rising standards for product and experience design. The pressure coming at companies from both sides can cause detrimental strains on their time and resources—too often, positioning quality and quantity as siloed and even competing objectives.
The visual language within interaction design is no longer in its infancy: over the years, it’s found its footing in a set of common patterns, methods and best practices. Having a reliable blueprint to work from is in many ways a major benefit for today’s designers. But although it reduces time, effort and risk, Filterati Kobee King explains, this standardization is also leading to cookie-cutter designs and forgettable user experiences.
Today’s marketing teams are seeing their customers’ attention pulled in more directions than ever, and across a growing number of digital channels. Consumers are exposed to up to 10,000 brand messages per day, and with an average attention span that has decreased to about 8 seconds, their interest and engagement are ever-scarcer resources.
One of the most challenging and exciting aspects of a career in UX is that it requires a broad skill set — encompassing technical ability, design savvy, and a strong sense of both user and business needs. UX designers hail from a number of professional backgrounds, but they share a common thread: a talent (and love) for storytelling.
“What do you mean you can increase my sales?”
"What do you mean you can increase my sales?" Filterati and UX Director Robert Lasker has heard this question from more clients than he can count when he explains how they’ll benefit from high-quality user research. Though more and more companies are investing in the research that underpins effective UX, he says, “it’s still one of the first items to be struck from the product development budget. Stakeholders aren’t making the very real connection between user research and their bottom lines.”
As a Program Manager for our client, one of the world’s leading VR product developers, Allyssa supports the advanced user research that’s helping unlock VR’s full potential.
Study after study confirms that virtual experiences can have measurable, long-term benefits for users, as well as those around them. It’s becoming increasingly clear that when it comes to virtual reality, the reality is this: from healing to teaching to strengthening human connections, VR is most impactful when it’s a vehicle for good.In this article, we’ll dive into three of the fastest-growing areas where VR is already making a difference — and the emerging trends that will help us unlock its true potential.
Behind the scenes of today’s most innovative brands, the rise of 3D is reshaping the design process itself. Companies are finding that incorporating 3D helps them develop their products more efficiently, more collaboratively, and with more room for creative experimentation. It’s clear that this isn’t just a passing trend; as Filterati and 3D artist Michael Chapman explains, if a company isn’t taking 3D seriously yet, they’re already behind in the design world.
By this point we all know how critical it is to leverage in-depth UX expertise — but at the end of the day, a great UX team doesn’t guarantee you great results. The reason? If product owners and other decision makers don’t have a good grasp of UX roles and their functions, even the most amazing UX professionals will have trouble producing their best work.
In a VR world, you’re not just part of the story — you’re the one who defines it. No one’s mapped out a linear journey for you: it’s up to you where to look, where to go, and how to get there. And when it comes to pursuing a career in Virtual Reality, the story isn’t so different.
Lee Parks’s book Take Control: High Performance Street Riding Techniques is one of my standbys for all things motorcycling — and as I think about it lately, it may just become one of my favorite sources of business wisdom as well. Just bear with me here.
Filterati and Visual Designer Jason Reynolds is working on high-impact design initiatives at Microsoft, taking classes in front end development, raising awareness for environmental causes, and exploring the great outdoors with his camera in hand. In this interview, Jason discusses the ties between creativity and coding, the need for greater inclusion in the design industry, and why it’s always the time go after what’s calling you.
The VR revolution brings with it game-changing career opportunities: job ads for VR/AR/MR roles have increased by 800% in the last two years, and that number continues to rise. The world’s most innovative brands are building these teams right now — and if you’re curious about a role in VR, Filterati Lou Ward explains, you could be just the person they’re looking for.