Untethering a Platform: Beyond Mobile App Design

A complex mobile experience that integrates seamlessly into users lives presents a major UX challenge. Fortunately, Filter was on the job.

The Problem

With limited time and in-house expertise, the company sought an efficient and affordable solution to a complex UX challenge.

UX that brings users together.

Our client, one of the most innovative brands in the telecommunications world, seeks to connect people through leading-edge wireless experiences. To do so, it’s critical for its users to be able to integrate its products seamlessly into their everyday lives – and that demands exceptional UX.

However, while developing a new platform, the company found itself up against a major UX challenge. The project was behind schedule, the required UX expertise was limited, and previous outsourcing efforts had fallen short of their expectations. The stakes were high: to get this revolutionary product to market before their competitors, they needed an agile, ready-to-go solution.

Our Solution

We built and managed an elite UX team that targeted user needs to create high-quality mobile, tablet, and desktop experiences.

Creating a seamless mobile experience.

Our team of experienced UX professionals, with mobile design expertise in Android and iOS, was ready for immediate deployment. They collaborated seamlessly with the client’s internal Engineering and Marketing teams to develop effective and elegant UX solutions, from specifications and style guides to accessibility rules, image assets, and everything in between. When deadlines and demands shifted, we adapted smoothly, including scaling the team by 300% in two weeks to meet an accelerated timeline.

We conducted a deep dive into the needs, behaviors, and preferences of the customers who would be using the platform, enabling us to optimize user flows, UI naming, interactive prototypes. The team also delivered an FCC-compliant UX with the accompanying documentation.

The Results

Our client achieved their goal of releasing this unprecedented platform before the competition, while having reduced time, cost and effort.

First to market – with first-class UX.

Filter helped solve the company’s multifaceted UX challenge by strategically applying our in-depth UX expertise and providing a flexible framework that met the project’s unique demands. Thanks in large part to our customized, end-to-end UX solution, the company achieved its goal of being the first to bring this innovative tool to market.

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