Creating campaigns with speed & style for Nordstrom

With so many divisions and special groups to engage, Nordstrom's Campaign Management Team needed some help. They called in the experts on speed and style.

The Problem

Nordstrom’s internal digital marketing team needed help executing its online campaigns at the speed of business.

So many campaigns, so little time.

Nordstrom’s Campaign Management Team is responsible for executing captivating online campaigns that drive engagement across all of the company’s divisions and special groups. The team delivers a growing number of campaigns each year, each with its own design templates, photography, email and online ads, and Nordstrom.com promotional placements.

Already at capacity and struggling to create assets for their Beauty campaigns at the speed of business, they decided it was time to bring on an outside team. Filter has a long history with Nordstrom, having provided everything from individual job placements to large-scale project outsourcing. So when the company needed a creative team with the skills and speed to solve this challenge, they looked to us.

Our Solution

A scalable team of Filterati created and produced beautiful, on-brand content for over 28 campaigns.

Giving the content delivery process a makeover.

Filter assembled a high-performing team of expert copywriters, visual designers and content producers to tackle this volume challenge. From images to email copy to online ads and promotional placements, we took a wide range of assets from design through publishing – filling each campaign with the sophisticated visuals and content Nordstrom’s customers expect.

To match the changing requirements and volume of Nordstrom’s campaign needs, we scaled and adjusted the team as needed throughout the life of the project. Filter also provided program reporting to provide visibility into ongoing performance and cost metrics.

The Results

Filter delivered agency-level copywriting, visual design, and asset production at a 40% cost-savings.

Campaigns with speed and style.

Successfully handling over 28 Beauty campaigns, Filter increased the efficiency Nordstrom’s Beauty campaign operations – facilitating a 40% cost savings. Our high-performing team and efficient processes increased flexibility, speed and throughput, making it easier and more affordable for Nordstrom to keep up with its nonstop campaign calendar. Hitting every mark for brand alignment, accuracy and Nordstrom-worthy style, we became a go-to partner in the retailer’s digital marketing initiatives.

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