Filter's UX Designers Overhaul Microsoft's Ecommerce

Microsoft’s $60 billion enterprise software licensing platform needed senior-level UX expertise. They called us. We delivered.

The Problem

Microsoft had an overwhelming demand for senior-level UX expertise to build out and improve upon its next-generation revenue pipeline.

Empowering growing companies.

As more and more customers choose to shop and complete financial transactions online, organizations around the world are working at full speed to build their ecommerce capabilities. To better reach and serve their users, many of them look to Microsoft Commerce: an innovative software licensing platform that’s easy for a wide range of businesses to scale and customize.

In the process of refining this $60 billion platform, Microsoft identified a need for highly specialized UX expertise encompassing everything from user research through design. Microsoft had hoped to bring on a full-time UX team to handle this critical initiative; but facing a tight timeline and budget, they needed a more time- and cost-efficient plan.

Our Solution

Filter’s experienced UX Researchers and UX Designers used agile methodology to see the project through from start to finish.

An end-to-end UX solution.

Filter’s user experience experts—best-in-class UX Researchers and UX Designers with full lifecycle skillsets and backgrounds in enterprise and ecommerce—were ready to dive into this complex initiative. served as both a self-contained team and an organization-wide UX resource. The Filterati worked closely with Business Owners and Product Managers to pinpoint and respond to the unique needs of Microsoft’s enterprise customers.

Agile methodology was key to the success of this project. Frequent iterations, empirical feedback, and a highly flexible approach enabled us to target Microsoft’s business goals while adapting to shifting demands and deadlines. 

The Results

Filter dramatically reduced the time and effort of end-user interactions, facilitating a 50% year over year decrease in support calls.

Fewer clicks – and happier customers.

The platform’s new UX design was extremely successful, facilitating a 50% drop year-over year in support calls and reducing a 90-minute task to less than 15 minutes. With Filter’s team as a flexible, shared resource, Microsoft’s internal teams not only met but exceed their UX goals. Additionally, because the team was managed by Filter, we significantly reduced both Microsoft’s workload and the project’s overhead.


“In a day-and-a-half turnaround, (Filter’s UX team) turned around excellent high-fidelity work and did a great job of pulling together a design direction into a cohesive experience ...  I was able to take that work with barely any refinement to share with my stakeholders, with great feedback!”

- Clarke F. (Microsoft)

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