The number of products and platforms we interact with in our daily lives has skyrocketed over the past decade, as have our expectations: what was considered an excellent user experience two years ago is now considered average. The difference between “so-so” and “so awesome” comes down to UX – and to push your product into “awesome” territory, you’ll need to leverage UX specialists with deep expertise at every stage of the development lifecycle.
Filter can help. From building a scalable team of elite UX specialists, to providing you with the right UX professional needed to increase your internal team’s capacity or skills, our flexible solutions are customized to solve your specific needs – ensuring your end-product will ship on time, on budget, and be a big hit with your users.
“We build the experience around (the user), thinking carefully about many factors like their habits, needs, pain points, and preferences. If we’re designing correctly, then real people, not just personas, should be able to easily and intuitively follow the story we’ve created for them.”
UX Designer & Filterati
our areas of focus in User Experience
No matter what you’re building – a new app, website or interactive experience – a strong UX strategy will help ensure that your project moves smoothly from start to finish, ships on time and is a win with your target audience. In addition to helping you establish the overall strategy, Filter will help you determine when and how to involve other UX specialists, set priorities and approaches driven by the product lifecycle or roadmap, and ensure alignment with business goals at every stage.
Understanding your users is paramount to any successful product launch – and research is how you get there. Leveraging both quantitative and qualitative methods - from data mining to surveys, field studies to card sorting - Filter applies the most fitting techniques for your specific project or product to illuminate your users' needs and motivations, as well as to identify the elements that will keep them coming back for more.
UX Design turns conceptual learnings about your users into a detailed road map that will drive them through the experience and toward key CTAs. From storyboards to wireframes to user-pathways, Filter can help you create UX Designs are clean, intuitive and engaging – and are the foundation that UI and visual designers will need to bring the product to life.
The “bridge” between UX and Visual Design, UI Design brings the UX strategy to life through a clear, easy-to-use interface. Laser-focused on the interface-specific details of the product layout – including navigation, buttons, controls, help options, and interactive elements – UI Design ensures a consistent visual language across your product, enabling your users to complete the desired actions in as few clicks as possible.
must reads in ux
Insights into the ever-evolving world of user experience.